Digital Marketing Specialist

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple channels (Google Ads, social media)

• Optimize SEO strategies and analyze website traffic and conversions

• Collaborate with design and development teams to create marketing materials

• Conduct A/B testing, monitor campaign performance, and adjust strategies accordingly

• Stay updated on the latest trends in digital marketing and SEO

Job Requirements:

• Proven experience with PPC campaigns, Google Ads, and social media marketing

• Strong understanding of SEO and web analytics (Google Analytics, SEMrush)

• Ability to develop and optimize marketing funnels

• Excellent written and verbal communication skills

• Strong organizational skills and attention to detail

Nice to Have:

• Experience with content marketing and copywriting

• Familiarity with CMS platforms like Webflow or WordPress

• Basic knowledge of graphic design tools like Photoshop or Illustrator

Benefits:

• Competitive salary with performance-based bonuses

• Health and dental insurance

• Flexible working options (remote/hybrid)

• Opportunities for career growth and professional development

• Collaborative, creative work environment with a dynamic team