Marketing Manager

Floe is a forward-thinking digital design and development agency that specializes in creating visually stunning, interactive web experiences for our clients. We help brands elevate their online presence through innovation and creativity, and we’re seeking a Marketing Manager to join our team to amplify our reach and strengthen our brand voice.

Job Description:

We are looking for an experienced and strategic Marketing Manager to spearhead Floe’s marketing efforts. You will be responsible for crafting and executing data-driven marketing strategies, driving brand awareness, and leading initiatives to attract and retain clients. Working closely with our creative and development teams, you will position Floe as a leader in the digital design space.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with Floe’s business goals and drives lead generation, client engagement, and brand awareness.

• Lead and manage multi-channel marketing campaigns across digital, social media, email, and content marketing platforms.

• Collaborate with the design and content teams to create compelling marketing materials, including case studies, blog posts, social media content, and presentations.

• Monitor and analyze market trends and competitors, identifying opportunities to differentiate and promote Floe’s unique offerings.

• Develop and manage Floe’s social media presence, including creating content calendars, engaging with followers, and growing our audience across platforms like LinkedIn, Instagram, and Twitter.

• Work with the sales team to develop effective lead-generation campaigns and nurture strategies.

• Manage the marketing budget, ensuring cost-effective campaigns that deliver measurable ROI.

• Oversee SEO/SEM efforts, ensuring Floe’s website and content rank effectively for target keywords and phrases.

• Track and analyze the performance of marketing initiatives using data and metrics to optimize future campaigns and report insights to leadership.

• Cultivate and maintain partnerships and collaborations to drive thought leadership, content sharing, and brand visibility.

Requirements:

• Proven experience as a Marketing Manager or in a similar role, preferably in a digital agency or creative industry.

• Strong understanding of digital marketing strategies including content marketing, SEO/SEM, email marketing, and social media management.

• Experience in campaign development and execution, with a portfolio of successful marketing initiatives.

• Excellent written and verbal communication skills with an ability to craft clear, compelling, and engaging messaging.

• Data-driven mindset with a strong ability to analyze metrics and derive actionable insights.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Proficiency in marketing automation tools, CRMs (such as HubSpot or Mailchimp), and analytics platforms like Google Analytics.

• Experience working closely with creative teams to align branding and marketing materials with strategic goals.

• Ability to collaborate cross-functionally and work effectively with designers, developers, and project managers.

Nice-to-Have:

• Familiarity with UX/UI principles and the digital design/development industry.

• Experience with content creation tools such as Canva, Figma, or Adobe Suite.

• Strong copywriting and storytelling skills for various digital platforms.

• Knowledge of video marketing strategies and channels, including YouTube and webinars.

Benefits:

• Competitive salary with performance-based bonuses.

• Opportunities for growth within a creative, innovative team.

• Remote work flexibility and a strong work-life balance.

• Access to professional development resources and tools.